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24 Hour Fitness Becomes Official Gym of Eugene Generals

The Eugene Generals have partnered with 24 Hour Fitness for the upcoming 2006-07 season. The Generals were one of the most well conditioned teams in the league last season, and look to become even stronger this season with the help of 24 Hour Fitness. “Our partnership with 24 Hour Fitness should give us an advantage over the rest of the league,” Generals Head Coach Chris Hartly exclaimed. “We were one game away from the championship last season. The great facilities at 24 Hour Fitness should be enable us to get to that next level.”

“Winning is everything or they wouldn’t keep score. That is why we chose the NOR PAC Western Division champion Generals to partner with this year as we believe life is a sport, and everyone has a champion inside them,” stated Scott Sloan President of Market Vision (advertising agency for 24 Hour Fitness).

24 Hour Fitness, the world’s largest privately owned and operated fitness center chain, began as a one-club operation in 1983. From the start, 24 Hour Fitness Chairman and CEO, Mark S. Mastrov, had a vision to make fitness a way of life by creating the ultimate in multi-sport fitness centers and make them affordable and accessible to people of all abilities and fitness levels. Under Mastrov’s leadership, 24 Hour Fitness has continued it’s expansion through 2005. Today, 24 Hour Fitness has more than 3 million members and 360 clubs in the 16 states and three countries in Asia.

The Generals will be training at the 24 Hour Fitness located at 3000 Gateway Loop Suite 110 in Springfield. The club offers a pro shop, pool, Group X, massage, basketball court, Kids’ Club, sauna, tanning, spa, and steam room. For more information please visit


For more information:
Chris Bilder, Public Relations/Marketing, Eugene Generals
541-359-4154 (office)
541-680-6222 (cell)